Google Analytics is one of the best digital analytics software in the world. Over 80% of analytics user use Google Analytics for its huge options and tools. Here are some tools why you should use in analysis tool over other similar analytics application.
Before seeing the advantages of Google Analytics, you have to know why you should use analytics for your business. A business can’t get success without analysis. You have to know how your business is running day by day and the analysis show this for your business.
Why Use Analytics for Your Business
As a business owner, you should know that how your business is running and how your customers interact with your site. By seeing this analysis, you can customize your business in front of your customers as they want.
Now I am going to tell why you should use Google Analytics for your site if you are a business owner or business marketer.
So, I know you have a blog and you always want to make your blog SEO friendly. I also know you use Google Analytics for your site or want to use it. For these reasons, you are reading the article. Let’s move on to the point.
Here are 10 awesome tools of Google Analytics to use it.
It is the free tool of Google. You don’t need to pay money to use the Google Analytics. It doesn’t matter what is your budget. This free tool provides many features such as information, reviews etc.
2. Customization of Report
You can easily customize your data and time and also much information about your site as a temple in Google Analytics. You can easily view the report or analysis of your site as the choice of your site through this digital analytics system.
You can also set widgets as your choice such a pie chart, bar chart, map etc. To get started, follow the steps below.
- Sign in to your Google Analytics dashboard.
- In the left section, click on the “Customization” option.
- Now click on ‘Create’.
4. Now create the dashboard by using a name and format.
- You have to do something to create the widget. Let’s move.
- Give a widget title.
- Select standard style such as Metric, Timeline, Geomap etc
- Select Real-Time section style as well as the standard style.
- You can add a metric & add a filter.
- You can also put an URL to see the direct result of customization report.
6. Add some of the segments like Bounced Session, Direct Traffic, Mobile Traffic to see the analysis of your site with very details.
7. After all these processes, you will see the full customization report on your Google Analytics customization section.
3. Real-Time Tracking
The most important feature of Google Analytics is real-time tracking of your site. You can see the real-time report from this digital Analytics tool and the location from people browse your site and also you can also see the traffic sources of your site. You don’t have to wait any time because this report is the real-time report.
Beside this, this tool provides you the active users of your site. You can see the number of active user in real-time. This tool will help you see a proper traffic at a time. This number of users come in as a bar chart on the right side.
4. Automated Data Collection
To integrate your site into Google analytics, you have to place a simple code in a proper section on your site script. After successful integration, you don’t have to do anything to get information about your site from the analytics. Google analytics collect data automatically from your site to show these tool. That’s why most of the users use Google analytics.
5. Bounce Rate Tracking
Bounce rate is that how much time a user spends on your site. This Bounce rate is very important to increase Search Engine Optimisation. If you follow the Google algorithm to get rank in Google search then you have to improve the Bounce rate of your website.
When Google sees your site have a perfect Bounce rate then they will confirm that probably a information have on the site which user wants to know. Just like “Oh… sure this site has a great Bounce rate does mean this site has a great information for their uses, this site deserves the rank“.
6. Audience Information
You will see the information of your audience such as their age, location, language, interest etc. This tool will help you to understand the behavior of your audience easily. It also gives you data on how the viewers were driven to your site.
 Age: Age is very important to know the audience and optimize your website accordingly. You can easily see the age of your users to confirm that which range of aged people like your content and also spend on your site.
 Gender: The gender tool helps you to understand your user’s information. The gender of the audiences plays a huge role to know them easily for communicating.
 Device: You can easily see the device information of your audience in your analytics dashboard. This device option will help you to know the frequent place where your website is very popular.
There is an option that I want to share you now which is the page load time. Most of the users are used mobile very easily as a hand-picked device. For this, I would suggest you improve your page load time in the mobile version. For this reason, your page will get rank on the first page in the Google search and user will find your site easily.
 Language: You can see the language of your audience in the analytics dashboard. This feature is very helpful for the owner as well as another tool.
Keep maintain that try to reach those language users which language you use for your site because this will help you to increase your site easily and get organic search.
 Location: Location plays a huge contributor for the site owner. if you are a site owner then you can see the location from where your audience spends time on your website.
This tool will very help you to advertise or marketing of your website just like that if you see your website visitors come from the United States as a huge number then you have to market your site on this location to get more audience from there.
7. Integration with Other Products
I personally use Google Analytics for this integration feature. You can easily link your product such as Google Ads, Google Adsense, Ad exchange, Optimize & Tag manager etc to see the report of the audience in the analytics dashboard.
Go to Setting > Admin > Property > Product Linking to integrate the tool into Google analytics.
This is the Google marketing platform which will help you to bring a powerful advertisement experience. By linking all product, you can easily view the real-time information to engage your audience.
Introducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place → https://t.co/VCzzD43yPG pic.twitter.com/6w1SiIXylB
— Google Analytics (@googleanalytics) 27 June 2018
This feature of the Google Analytics will help you to do Social Media Marketing for your website because of the trending of social media marketing in the blog industry.
You can easily find the social sources of your site by going to your analytics dashboard > Acquisition > Social. You will see all the social site names there from where viewers come on your website.
9. Improve Your Content
Use of Google Analytics will help you to improve your content both directly and indirectly. You can easily understand your audience behavior by knowing their age, device, location, gender, language, session of view etc.
You can improve by knowing these with some processes.
- You can find your website’s popular location.
- find location and market for your website there.
- Know gender, age to write content as their behavior.
- See device usage to improve page speed of your site. (try mobile friendly)
10. Find Popular Pages
You will easily find the pageviews of your website on the Google Analytics dashboard. As a result, this tool will help you to find the popular pages of your website easily and help you for internal link building.
11. Help from Large Community
Get a large community with over 1.1K members to use this digital analytics system. There is the huge Google Analytics Community to help you.
If you face some errors in the analytics or for any help of using the tool go to Google analytics community and then register yourself as a community member and post your queries. After posting, wait sometimes. Anyone from the large community will definitely help you.
12. Easy to Use
The Google Analytics is easy to use from the computer or mobile application. It is also a Google product. For this reason, you can use this for your website without any doubt. You can easily use the features of this analytics tool from analytics dashboard menu as a simple process.
Finally, I would suggest you use Google Analytics for your website or YouTube channel without any hesitation and get help to use it from the powerful & large community of Google Analytics.
If you have any problem then write in the comment box below, I will help you from my end by my best.
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